Ford Stock hitting new lows - buy or pass?

Ford stock is around the same price it was in the early 2000s after the explorer roll-over problems.

As of September 28, 2018 ford stock is at 9.2150.

Pass or buy?

I can not remember the last time Ford released a "new" product line.

Ford ownership seems divided between people who hate and people who love ford.

Back in the 1990s I had a Ford Escort, will never buy another one. The only real Ford car that has left a lasting impression on society is the Ford Mustang.

Once an industry leader, Ford seems to be dying off. I keep hoping the company will turn around, but the leadership over the past decades has not done anything.

When someone mentions ford, what do people think about? For me, the Ford F150 and the Ford Mustang.

When someone mentions Toyota, what comes to mind? Reliability.

There lies the problem. Chevy/GM and Ford seem to have long standing reliability problems, while Dodge and Toyota do not. Even going back to the 1980s my parents had a Ford F150 that had constant carburetor problems.

Thoughts? Suggestions?

Buy Ford stock while it is low, or pass?

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Ford Stock hitting new lows - buy or pass?