Are You Still Wearing Levis? - Just Burn'em!

American clothing company Levi Strauss & Co. announced Tuesday the launch of a new campaign aimed at preventing gun violence. Company president and CEO Chip Bergh penned an op-ed for Fortune magazine [second link] saying business leaders have a responsibility to speak up on issues that threaten the American “fabric.” ...Mr. Bergh said the company is stepping up its gun-control activism in three areas:

First, by creating the Safer Tomorrow Fund, which will direct more than $1 million in philanthropic grants to boosting gun-control groups;

Second, by partnering with Everytown for Gun Safety and Michael Bloomberg to form Everytown Business Leaders for Gun Safety;

And third, by doubling the company’s usual employee donation match to organizations aligned with the new Safer Tomorrow Fund.

The company will also pay employees for their political activism, for up to five hours a month...

(Levi Strauss has contributed to anti-RKBA organizations for decades but Bergh really seems determined to up the ante. Perhaps he's trying to compete with Nike for political correctness. Even if you wear jeans, there are plenty of other alternatives out there and, back when I wore Dockers for work, I found that they did not last as long as did some of the competing brands of casual slacks.)

https://www.washingtontimes.com/news...tiative-we-si/
http://fortune.com/2018/09/04/levi-s...ence-parkland/

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Are You Still Wearing Levis? - Just Burn'em!