Yeti goes public, buy or pass?

Yeti has gone public with its IPO of $18 a share.

What bothers me, this is a very niche product. It's not like this is Coleman who offers a wide range of products.

While Yeti makes a quality product, as soon as something better and cheaper hits the market, Yeti will be forgotten about.

Or, will Yeti be the BMW of coolers? Regardless of what comes along people will always buy Yeti as a status symbol?

Buy or pass on Yeti?

Let's block ads! (Why?)

Yeti goes public, buy or pass?