Critique this 72 hour kit

So this thing popped up in my Facebook feed. Normally, I am not big on pre built kits, but the fact that this one is made from a dry back piqued my interest.

I have some comments, but I will hold them until later.

What are your thoughts

https://mymedic.com/pages/10-essenti...bmhmd20CZ04E9c

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Critique this 72 hour kit