When did mountain house pouches go to 30 years?

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"Based on our ongoing sensory and nutrition testing of actual Mountain House products, we’ve raised the shelf-life on our pouches to 30 years!"

"Between January of 2001 and June of 2012, we printed "Best if Used By" dates on the back of each pouch. In the fall of 2012, to better reflect the results of our ongoing sensory and nutrition testing, we began printing "MFG mmm dd yyyy" codes on the back of each pouch."

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When did mountain house pouches go to 30 years?